Vania Ramos Ponce, CPA — standing portrait
Small Business CPA · Apex, NC · Bilingual EN/ES · PwC Alumni

Your Apex, NCFinancial Partner.Built to Grow Your Business.

You built something real — you deserve a CPA who thinks like a CFO. I help small business owners across North Carolina go from overwhelmed by their finances to leading their business with clarity and confidence.

Trusted by small business owners in Apex, Raleigh, Durham & Chapel Hill

Scroll
12+Years Teaching Business Finance at University Level
PwCAlumni — Big 4 Tax & Corporate Finance
CPALicensed — NC State Board Certified
BilingualCPA — English & Español
Vania Ramos Ponce seated on a swing bench
100%

Focused on your business growth, not just your tax return.

Sound Familiar?

Too many small business owners in NC are leaving money on the table — because no one taught them their own numbers.

Tax season feels like a gut punch. Your books are always a few months behind. You're not sure if your pricing actually makes you money. And your current accountant? They file your return and go quiet until next April. You deserve better than that.

  • You're paying too much in taxes and you know it — but don't know how to fix it
  • You need a real financial review, not just a year-end tax return
  • You want to understand your cash flow before it becomes a crisis
  • You're ready to apply for a loan or investment and need solid financial projections
  • You want a CPA who explains things in plain language — or in Spanish
Let's Fix This — Book a Free Call
What I Offer

Services Designed to Grow Your Business

No cookie-cutter packages. Every engagement is built around your business stage — whether you're just getting started, navigating growth, or preparing for your next funding round.

01

Monthly CFO & Financial Review

Stop guessing. Every month, we review your books, analyze your financial statements, and identify exactly where your business is leaking money — and where to double down. This is the service that changes how you run your business.

Most Popular
02

Tax Planning & Strategy

The average small business overpays in taxes because they only think about taxes in April. We build a year-round strategy that legally minimizes your burden — so more money stays where it belongs: in your business.

Year-Round
03

Accounting Software Setup & Training

A QuickBooks setup done wrong costs you hours of confusion and bad data. I set it up correctly from day one and teach you how to use it confidently — so your books work for you, not against you.

One-Time Setup
04

Business Financial Education

After 12+ years teaching finance at university level, I know how to break it down. You'll learn to read your P&L, understand your cash flow statement, and use your numbers to make better decisions — every single week.

Empowering
05

Business Plans & Financial Projections

Banks and investors don't fund stories — they fund numbers. I build the financial models and projections that make lenders say yes. If you're raising capital or applying for an SBA loan, this is where we start.

Investor-Ready
Vania Ramos Ponce — professional headshot
12+

Years University Finance Professor

About Vania

The expertise of a Big 4 CPA. The heart of an educator.

I'm Vania Ramos Ponce, a bilingual CPA based in Apex, NC. My path to becoming your financial partner wasn't the typical one — and that's exactly what makes the difference for my clients.

Before launching my own firm, I spent years at PwC as a Tax Senior and in Corporate Finance — where I learned how world-class companies structure their finances. I also spent 12+ years as a university finance professor, where I discovered my real superpower: making complex financial concepts crystal clear for people without a finance background.

Today, I bring both worlds together for small business owners like you. My clients don't just get accounting — they get a strategic partner who teaches them to understand their business and helps them build something lasting.

My clients are restaurant owners, construction contractors, boutique retailers, healthcare practitioners, and service businesses across North Carolina. What they have in common: they were tired of being handed a report they couldn't read. Now they're not.

  • PwC
    Tax Senior & Corporate Finance
  • University Professor
    Finance, 12+ years
  • CPA
    Certified Public Accountant, Licensed
  • Bilingual
    English & Spanish
Why Choose Vania

Not just your CPA — your strategic partner.

You'll Actually Understand Your Finances

Unlike traditional CPAs who hand you a report and disappear, I take the time to explain what your numbers mean and what decisions they should drive. An informed business owner is a powerful one.

Strategy Over Compliance

Bookkeeping and tax filing are the floor, not the ceiling. My focus is on financial analysis, planning, and strategy that moves your business forward — not just backward-looking compliance.

Big 4 Expertise, Boutique Attention

PwC trained me to think at the highest level. Running my own firm means you get that caliber of expertise with direct, personal access to me — not a junior associate or a rotating team.

Fixed, Predictable Pricing

No hourly billing anxiety. My services are structured as clear packages so you always know exactly what you're investing and what you're getting in return — every single month.

A Bridge to the Latino Community

As a Latina entrepreneur myself, I understand the unique challenges in the Hispanic business community. I serve all clients, and I'm uniquely positioned to serve you fully in Spanish too.

A Partner for the Long Haul

I'm not here just for tax season. I'm here for the full arc of your business — from startup through scale. The relationships I build with my clients are long-term partnerships built on trust.

Vania Ramos Ponce walking in blue dress
"My mission is to give every small business owner access to the same level of financial expertise that large corporations take for granted."
— Vania Ramos Ponce, CPA
How We Work Together

From first call to lasting growth.

1

Free Discovery Call

We talk about your business, your goals, and your challenges. No pressure — just a genuine conversation to see if we're a great fit for each other.

2

Custom Proposal

I design a service package tailored specifically to where your business is today and where you want it to go — no cookie-cutter solutions.

3

Onboarding & Setup

We get your systems in order, establish our working rhythm, and make sure everything is running smoothly — so you have clarity from day one.

4

Ongoing Partnership

Monthly reviews, proactive strategy, and a trusted advisor in your corner — all year, every year, as your business evolves and grows.

Client Stories

What my clients are saying.

Working with Vania saved us over $8,000 in taxes last year through strategies my previous CPA never mentioned. Beyond the savings, she completely changed how I run my restaurant — now I review my financials every week and actually understand what I'm looking at. That alone is worth every dollar.
M
Maria L.
Restaurant Owner, Apex NC
We needed a business plan and financial projections to qualify for a $250,000 SBA loan. Vania built them in 10 days. The bank approved us. Her PwC background gives her a way of modeling financials that bankers take seriously — and that made all the difference.
J
James R.
Construction Company, Durham NC
Soy empresaria latina y nunca encontré una CPA que me hablara en mi idioma — literal y financieramente. Vania no solo me ayudó con mis impuestos: me enseñó a leer mi P&L, a entender mi flujo de caja, y a saber exactamente qué está pasando en mi negocio cada mes.
C
Carmen V.
Boutique Owner, Raleigh NC
Common Questions

Everything you want to know before booking a call.

Limited Availability

Stop leaving money on the table. Let's build your financial clarity.

I take on a limited number of new clients each quarter so every business gets my full attention. If you're ready to stop guessing and start growing — let's talk. Your first call is free, and there's zero obligation.

✓ Free 30-min call · ✓ No commitment required · ✓ Available in English & Español

Serving small businesses in Apex, Raleigh, Durham, Chapel Hill, Cary, and virtually throughout the US.